Monday, 23 June 2014

Y12 Homework - Analysis of Promotional Package

Analyse a promotional package for a similar product to your coursework production.

Film Trailer Brief - analyse a film trailer, poster, and other promotional materials (e.g. magazine covers, websites, etc.).

Music Video Brief - analyse a music video, album cover, and other promotional materials (e.g. adverts, merchandise, websites).

How do the products create brand identity?  How are fonts, colour, language, mise-en-scene, images used?  How do the different products link together?  How do they appeal to the target audience?

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