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Wednesday, 29 February 2012
New Media Technology and the Marketing of British Films
Watch the video below and make notes on how new media technologies were used to promote the films. You need to identify specific examples, and be aware of the benefits and disadvantages discussed.
More information about the UK Film Council's Digital Innovation in Distribution, including detailed downloadable case studies can be found on their website: http://www.ukfilmcouncil.org.uk/digitalinnovation
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